Is It Time to Rebrand Your Business?

By: LEVAO MAT

Tags: custom floor mat, custom floor mats, custom floor matting, custom logo mats, custom mats, customized floor mats, floor runners, runner mats, door mat

As a business owner, you know how important it is to stay relevant. You’ve marketed your products and services using social media channels, researched SEO, and done everything possible to keep your brand visible. If you’re not seeing the results you hoped for or if you’re taking your business in a new direction, then consider rebranding. A successful rebrand will retain your current customer base while attracting new customers, but a poorly executed rebrand can be detrimental. In today’s post, we’ll explain a few effective ways to rebrand your business.

No rebranding campaign is complete without high-quality floor mats, and custom logo mats from Levao Mat are one of the best ways to keep your customers in the loop. Order new logo mats for your company here, and read on for a few great rebranding ideas!

4 Great Rebranding Ideas

Change Your Logo

Your logo is the face of your business and often the first thing people think of when they hear your business name. You may have created your original logo while finishing up your college education, or you may have outsourced the work to a freelance designer as your business was just getting off the ground.

No matter where your logo came from, changing it is one of the first steps in rebranding. Find a designer with whom you feel comfortable discussing your vision and direction for the company, and be prepared to work with them on revisions until you’re completely satisfied. If you have a large company, consider asking employees to vote on the new logo to ensure everyone feels involved in the new direction.

Purchase New Door Mats

Have you considered how many people walk through your business daily? Between managing your day-to-day operations and planning for the future, it’s understandable if the answer is “no.”

Whether you run a small business or a large corporation, you have many people walking through your doors daily, and you might miss an opportunity to get your rebranded business in front of them. Instead of reusing your worn and weathered floor mats, invest in beautiful custom door mats from Levao Mat. We can help you design stunning door mats using your new colors and logo, and we’ll send you a mockup before we manufacture the design.

Door mats are the first line of defense for your floors, trapping dirt, moisture, and debris before they can enter your building. Levao Mat offers durable door mats that can withstand heavy foot traffic while keeping your entrance clean and welcoming. Custom door mats can also be a great way to reinforce your brand every time someone enters your business.

Stay Visible

When rebranding your company, the last thing you want is for your customers to be confused or caught off-guard by your new direction. Change can be difficult for people to embrace, so you don’t want to suddenly spring the news on them.

Are you active on social media channels? Posting hints and creating valuable content are great ways to engage your audience and get them on board with your rebranding efforts. Start by hinting that changes are coming, then gradually roll out more information as you get closer to the big reveal.

Remember, different segments of your audience are active on social media at different times of the day, so post regularly throughout the week to maximize reach. Also, be sure to post a mix of text, images, and videos to maximize engagement!

Launch

Now that you’ve renewed your company’s vision, logo, and perhaps even rolled out new products, the only thing left is to make it official! If you have a physical location, host a reception where your employees and current customers can help you celebrate your successful rebrand. Everyone will love being part of the excitement, and your beautiful new custom logo mats will remind everyone of your new brand as they walk through the doors.

Purchase Your Business Logo Mats Today!

We hope today’s entry helps you successfully rebrand your business. Keep an eye on our blog page, as we’ll continue to provide even more helpful resources in the coming weeks and months.

Levao Mat is your one-stop shop for floor matting, and we would love to help you create beautiful new logo mats for your company.

Get in touch with us using the form below to request more information! We look forward to speaking with you soon.